You hear it all the time, the latest buzzword – content marketing. But, do you know what it means and – if you are currently doing it – are you even doing it right? For many small businesses online, lack of knowledge or skillset is what turns a good idea – a content strategy – into an ineffective way to grow their business. So, what exactly is content marketing and how do you use it for your business? What is content marketing? Your customers are smart. Traditional marketing tactics just don’t work anymore, and businesses need to evolve to using
Like it or not, good design matters. It helps you convert visitors to readers and readers into customers. Back in the day, finding a great-looking WordPress theme often meant you’d have to forego the official repository and fork out some cash for a premium theme. Nowadays, the quality of free themes in the official repository is on par with many of the premium themes out there. From aesthetically pleasing design to features that allow you to customize the theme, display ads or display your past projects and clients — everything is included. Sure, that may mean limited (or no) access
Fact: Creative careers are changing across the board, from the platforms we design on, to the age-old standards of working for one company for life, to focusing on a single speciality for 40 years. But don’t be worried. 99U recently guest-hosted an AIGA/NY conversation with Big Spaceship CEO Mike Lebowitz and illustrator Ping Zhu to dig into the pressing questions, like what skills need to be sharpened (and perhaps blended) to tackle the opportunities of tomorrow? In a lively conversation on the future of work, Zhu and Lebowitz shared their projections (and some pure guesses) on bringing more transparency to work
When it comes to talking about creative careers, no one likes to use the C-word: Compromise. Being the best, courting success, and living a personal fairytale are the narratives most commonly spun about what a flourishing professional life is all about. But what about creative people who have plum gigs that still don’t all their bills? What if you count the New York Times as a client, but put in two days a week at a café? What if you’re jetting off to Hong Kong, Osaka, and Tokyo for group shows, but come home to illustrating other people’s books? What if
When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about. But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool. According to HubSpot’s report: A blog can influence a reader’s decision to purchase. Companies with blogs have 55% more visitors than those without blogs. Blogs are part of the inbound marketing process, helping businesses attract and convert readers. So, you can see that having a blog for your business
There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline […]
With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to […]
Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. […]
Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down […]
The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some of the bad […]
Following our own advice is one of the most difficult things to do. The bare-naked truth of this is exposed when we try to either break bad habits or create new good habits. Parents are always telling their kids not to do things that the adults do every day. On December 31 of every year millions of […]
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