Note: This post was originally published in 2015 and I update/republish it each December. I hope you find this useful and most importantly, happy holidays 🙂 For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It’s a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could publish less content towards the end of December – especially considering your posts may not get the traction they deserve. Makes sense, right? But that doesn’t mean you should stop working
Do you know if your keyword research and optimization efforts are working? When you’re running a website that relies on revenue from search engine traffic, then being able to track specific keywords is critical. Sure, they’re only one part of the SEO puzzle, but it’s important to know how they’re performing. And for that, you need the right tools. So, in this review, we’ve examined three critical elements in seven keyword rank tracking tools: Tracking capability What level of rank tracking can you monitor; e.g. down to city/local level rank tracking? What’s the frequency of rank tracking changes; e.g.
Just how do they do it? Hundreds of comments, thousands of likes, millions of followers – the world’s top social media accounts seem to do it all so effortlessly. Is there a secret to their success, or is it just a case of being in the right place at the right time? The truth is that it’s a bit of both. Okay, so you can’t turn back the clock and dominate Facebook in its infancy. But, you can borrow some secrets from the world’s top social media accounts to grow your audience and get more eyeballs on your content. In this
When you think about growing your email list, a lot of advice focuses on inbound strategies. These may include opt-in forms all over your site, content upgrades placed strategically on popular content, or guest posts to bring in new traffic. But, there’s a whole arena online filled with your target audience that you’re probably ignoring. It’s social media. And yes, you can use social media to grow your list, but it will take some planning on your part since each social media platform needs different strategies. But, it’s worth considering since 65% of the population use social media daily. Facebook
When you think of using social media to promote and advertise your business, Instagram probably isn’t the first network to come to mind. Typically, you think of Facebook Ads or networking on Twitter as traditional avenues many businesses use. But, with Instagram being one of the fastest growing social media platforms in the last year or two, more and more businesses, brands and solopreneurs are looking there to reach a new, younger market. And it makes sense if your brand has a strong visual component to it like Birchbox, for example. But, Instagram is also great even for businesses that
With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to […]
Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. […]
Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down […]
The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some of the bad […]
Following our own advice is one of the most difficult things to do. The bare-naked truth of this is exposed when we try to either break bad habits or create new good habits. Parents are always telling their kids not to do things that the adults do every day. On December 31 of every year millions of […]
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