Whether you’re a solopreneur or part of a team, you’re already fighting tooth and nail to build your own audience. That’s the whole reason for existing! But beyond building your own audience, another effective way to get yourself in front of people’s eyeballs is tapping into existing audiences that other people have already built. Those people are called influencers. And no matter what niche you’re operating in, I can guarantee that there are plenty of influencers you can connect with…if you can find them. You could just poke around the Internet and find them yourself…if you weren’t already busy running
WordPress makes it easy to create any type of website, portfolio included. Whether you’re a photographer, a designer, illustrator or any other creative professional, you can find a plethora of themes that were designed with portfolios in mind. In this post, we’ve rounded up the best portfolio themes, including some free ones to help you create a stunning portfolio and impress potential clients. The best portfolio themes for WordPress The themes on this list include mostly paid themes, however we included the best free portfolio themes we could find. You’ll also find a few Genesis child themes that are perfect
Are you tired of jumping from one social channel to another, trying to keep pace with the endless interactions and struggling to find relevant content to share with your audience? If so, you need a social media management tool. Or perhaps you’re already using one social media tool for scheduling posts and another for reporting? In which case, it’s time to consolidate. In this article, you’ll learn how Sendible can help you to manage, monitor, and measure you and your clients’ social media activities. What is Sendible? Sendible is a social media management tool that helps agencies, companies, and individuals
Does the thought of doing your taxes make you want to cry? For many in the design industry, including myself, the answer is a resounding yes. But a solid grasp of figures and finances is the equivalent to building the strong foundation to a building. If you can shore up the money part of your business, you can spend more time doing what you really love—the creative part of the job. For those workers issued a W2 form, managing taxes is a relatively smooth process. Your employer does much of the heavy lifting and your income stream is typically
You hear it all the time, the latest buzzword – content marketing. But, do you know what it means and – if you are currently doing it – are you even doing it right? For many small businesses online, lack of knowledge or skillset is what turns a good idea – a content strategy – into an ineffective way to grow their business. So, what exactly is content marketing and how do you use it for your business? What is content marketing? Your customers are smart. Traditional marketing tactics just don’t work anymore, and businesses need to evolve to using
There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline […]
With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to […]
Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. […]
Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down […]
The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some of the bad […]
Following our own advice is one of the most difficult things to do. The bare-naked truth of this is exposed when we try to either break bad habits or create new good habits. Parents are always telling their kids not to do things that the adults do every day. On December 31 of every year millions of […]
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