Getting started in your creative career is tough. You’ve got boatloads of ambition and energy, but you lack experience, the kind of knowledge that feels like you can see into the future because you’ve been there before. So we’re introducing a new column that will allow you to get the benefit of hindsight before you’ve actually gone through the experience. Welcome to “The First Five Years” where Mitch Goldstein, a professor of design at Rochester Institute of Technology, will answer reader questions related to the unchartered waters of beginning a career. To kick things off, Mitch takes on a personal
As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And once your research is done, you can start optimizing your content for those keywords, so it appears in the top search results. Sure, there are plenty of tactics you can use to boost your rankings but it all starts with this. In time, your efforts could result in a significant increase in traffic to your blog. Before we cover the
Whether you’re a solopreneur or part of a team, you’re already fighting tooth and nail to build your own audience. That’s the whole reason for existing! But beyond building your own audience, another effective way to get yourself in front of people’s eyeballs is tapping into existing audiences that other people have already built. Those people are called influencers. And no matter what niche you’re operating in, I can guarantee that there are plenty of influencers you can connect with…if you can find them. You could just poke around the Internet and find them yourself…if you weren’t already busy running
WordPress makes it easy to create any type of website, portfolio included. Whether you’re a photographer, a designer, illustrator or any other creative professional, you can find a plethora of themes that were designed with portfolios in mind. In this post, we’ve rounded up the best portfolio themes, including some free ones to help you create a stunning portfolio and impress potential clients. The best portfolio themes for WordPress The themes on this list include mostly paid themes, however we included the best free portfolio themes we could find. You’ll also find a few Genesis child themes that are perfect
Are you tired of jumping from one social channel to another, trying to keep pace with the endless interactions and struggling to find relevant content to share with your audience? If so, you need a social media management tool. Or perhaps you’re already using one social media tool for scheduling posts and another for reporting? In which case, it’s time to consolidate. In this article, you’ll learn how Sendible can help you to manage, monitor, and measure you and your clients’ social media activities. What is Sendible? Sendible is a social media management tool that helps agencies, companies, and individuals
There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline […]
With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to […]
Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. […]
Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down […]
The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some of the bad […]
Following our own advice is one of the most difficult things to do. The bare-naked truth of this is exposed when we try to either break bad habits or create new good habits. Parents are always telling their kids not to do things that the adults do every day. On December 31 of every year millions of […]
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