You’re living the ultimate dream. No morning commutes. Nobody dishing tasks out to you. And the best part? You can work from wherever in the world you desire. It’s becoming a popular career choice – with 35% of the US workforce now working from home. But there’s a whole other side to being an online business owner. It’s not always pajamas and lounging on hot sandy beaches every day. When you work from home, in any capacity – you wear all the hats. You delegate your own tasks, you keep yourself motivated and productive. The onus is on you to
If you’ve been around the blogging block, you know that guest posting is one of the tried-and-true ways to promote your blog. That’s why we’ve written so much on topics like guest blogging strategy and crafting great guest post pitches. And it’s also why you get bombarded with all those email requests from people asking to guest post on your blog (if you haven’t yet – it’s coming soon – trust me!). But not all guest post opportunities are created equal. And if you’re going to take the time to write a quality guest post for someone else’s blog, you
These days, if I told you that it really is possible to get your dream job and use it to fund a never-ending adventure around the world, would you believe me? In the past, the idea of the ‘digital nomad’ lifestyle – having a location independent job that allows you to travel the world as you please – was a dream for most people. Now, however, it’s far more common than you think. More and more people are waking up to the fact that a traditional 9 – 5 office job is an archaic structure, with employers and employees alike
Getting started in your creative career is tough. You’ve got boatloads of ambition and energy, but you lack experience, the kind of knowledge that feels like you can see into the future because you’ve been there before. So we’re introducing a new column that will allow you to get the benefit of hindsight before you’ve actually gone through the experience. Welcome to “The First Five Years” where Mitch Goldstein, a professor of design at Rochester Institute of Technology, will answer reader questions related to the unchartered waters of beginning a career. To kick things off, Mitch takes on a personal
As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And once your research is done, you can start optimizing your content for those keywords, so it appears in the top search results. Sure, there are plenty of tactics you can use to boost your rankings but it all starts with this. In time, your efforts could result in a significant increase in traffic to your blog. Before we cover the
I’m probably an idiot for revealing one of the top content-marketing strategies I use for clients. I should figure out a way to make you pay for it…but I’m not, so feel free to take this idea and use it for yourself. Leverage curated content Curated content posts have been popular for some time now […]
Need a quick dose of excellent advice? I’ve pulled together the recently published articles from around the interweb that my followers found the most useful. Look them over, I’m sure you’ll find something that addresses an immediate need. Marketing Everybody preaches about engagement, but few actually address the subject, well, subjectively. Nadya Khoja is an […]
There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline […]
With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to […]
Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. […]
Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down […]
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